About Us

Our Story

MagnetBlox was founded in 2020 by a group of dads that never outgrew their childhood fascination with magnets. After spending so much time at home in the pandemic, the importance of toys that not only help kids learn, but also entertain became very clear.


After success with another toy company, we knew we wanted a STEAM/STEM toy that:

  • Kept kids busy and away from screens
  • Is plastic-free
  • Is a social toy that could be played together or alone
  • Supports active
  • Is open-ended


MagnetBlox was acquired by Freshly Picked in 2022. Freshly Picked became aware of MagnetBlox, which is in a warehouse just up the street from theirs, after hearing this amazing review from a friend of the brand:  


Danielle told us, “We purchased 3 boxes of MagnetBlox for our 3 boys (ages 6, 4, 1). Unlike most gifts or toys where the enthusiasm lasts for a few hours, our boys have played with the MBs every day for the past several months – it is their go-to product for play time. It’s so fun seeing them use their imagination and creativity to build different things every day (multiple times a day) with the MB set. We’ve seen a big impact on their motor skill development too.”


MagnetBlox is proudly a STEAM toy that supports active play, critical thinking, building together, and gets kids off the screen. Kids ages 2 - 10+ love MagnetBlox and we hope you do too!

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